Click-through rate (CTR) is a digital marketing metric that measures the percentage of people who click on a specific link, advertisement, or search result out of the total number of people who see it. It is a foundational metric used across search engines, social media, email campaigns, and online advertising to gauge how compelling and relevant a piece of content is to its audience. How CTR is Calculated
To calculate CTR, you divide the total number of unique clicks by the total number of impressions (views), and then multiply that number by 100 to get a percentage.
CTR=(Total ClicksTotal Impressions)×100%CTR equals open paren the fraction with numerator Total Clicks and denominator Total Impressions end-fraction close paren cross 100 %
Example: If a paid Google ad is shown 1,000 times (impressions) and 50 people click on it, the calculation is (50 / 1,000) × 100, resulting in a 5% CTR. What is Considered a “Good” CTR?
There is no universal benchmark for a good CTR because performance varies drastically by marketing channel, industry, and placement type. Generally, platforms look at the following average ranges: Understanding Click-Through Rate (CTR) – Investopedia
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